House-Hasson Expects Boost in International and Amish Attendees at Dealer Market
House-Hasson Hardware will see its largest-ever contingent of international dealers at its upcoming dealer market. Plus and has also expanded its transportation program to enable more Amish customers to attend.
House-Hasson’s dealer market will be held Thursday, Jan. 26 through Saturday, Jan. 28 at the Opryland Hotel in Nashville.
“We’re going to see a significant increase, about 60 percent, in the number of international dealers attending the market,” says Don Hasson, president of House-Hasson Hardware, which serves more than 2,000 dealers in 18 U.S. states and the Caribbean basin. “Amish customers in Ohio and Pennsylvania will travel to the market in buses we’ve arranged for them because they don’t drive. This is the first year two buses will be used.”
Hasson attributes the increase in international and Amish customers and the overall market increase to territory expansion, the cost benefits to dealers of buying at the market and House-Hasson sales staff acting as hardware and lumberyard counselors for their dealers.
Melanie Moul
HardwareRetailing.com
